What does FCC do with my opinions and ideas?
What is Vision?
Vision is the national FCC research panel with more than 9,000 members from across Canada. Vision lets members share their ideas and opinions about Canadian agriculture and how FCC can best serve this exciting, growing industry.
Who's on the Vision Panel?
Vision members are in primary production, all levels of agribusiness and agri-food, and those whose businesses have a direct association with the agriculture industry from coast to coast.
Primary production members include producers of:
Agribusiness and agri-food members include:
- equipment dealers
- feed manufacturers
- equipment manufacturers
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- food processors
- agrologists/agronomists
- agriculture sales
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Other industries directly associated with agriculture include:
- real estate
- government
- education
- banking
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- transportation
- law
- accounting
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What can I expect as a Vision member?
As a Vision member, you may get mail and email invitations now and then to participate in short surveys (five to 15 minutes long). Participation is always voluntary. If you don’t want to participate, simply don’t reply. If you do choose to participate, you’ll receive Vision Rewards points, which you can turn into gift cards for popuar retailers.
Occasionally, Occasionally, FCC conducts research projects that include in-person interviews or focus groups (group discussions). FCC may contact Vision members by telephone to ask if they would like to participate in such studies. Participation is always voluntary. Every participant receives a pre-agreed upon gift at the end of the session.
How often will I be contacted per year?
To ensure statistically sound data, participants are randomly chosen. A Vision member may get anywhere between one and 10 invitations per year.
Do I have to participate each time I am contacted to get my incentive?
Participation is always voluntary. If you decide to participate in a particular study, you’ll receive the described amount of Vision Rewards points in your account.
What does FCC do with my opinions and ideas?
All responses are kept confidential and results are aggregated so that FCC can use them to provide direction on business decisions. To see some examples of what FCC has done with your responses, check out Your Vision in Action.
Register for Vision now